Introducing the reimagined Crowne Plaza: where classic elegance meets rich comfort in a setting that is both sensual and lush. Our brand is designed for the flexible new world, where boundaries between work and play blur effortlessly. Ideal for globally curious young professionals, Crowne Plaza offers a fresh perspective on hospitality, ensuring a seamless blend of productivity and relaxation when away from home.
 
 
As part of our brand transformation, we have introduced a new monogram logo that elegantly incorporates the hotel name, creating a memorable visual identity for our guests. The logo is complemented by an encased box design, symbolizing the luxurious comfort of our pillows and comforters, ensuring a restful stay for our guests.
 
 
In addition to the logo and design elements, we have revamped our color palette to enhance the feeling of comfort and warmth that young professionals crave. This updated palette is not only visually appealing but also used consistently across all brand elements, creating a cohesive and inviting atmosphere throughout the hotel experience. This attention to detail and consistency sets us apart from our previous branding and resonates deeply with our target audience.
 
Crowne Plaza
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Crowne Plaza

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